Providing Mental Relief to Shoppers

COVID-19 has added angst to shopping trips. Here’s how brands and retailers are easing stress.

Shoppers were looking for ways to manage their stress levels long before the coronavirus crisis. According to WSL, nearly 45% of consumers said stress was a top obstacle to a healthy life back when life was “normal” – before homemade facemasks became lifestyle accessories.   Now, the effects of the pandemic’s unknown trajectory are expected to amplify this demand and foster an uptick in retail-supplied mental health services. In particular, consumers are coping with fresh anxieties involving dep...

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